2 thoughts on “Library Card Sign-Up Month: Expand Your Membership!

  1. Great post, Stephanie! Attracting new library card holders definitely also involves marketing the library’s services well, and how being a member is beneficial to the individual. I found that reading this article by Patil & Pradhan (doi:10.1016/j.sbspro.2014.04.19) was quite insightful, and provided me with more perspectives on how to market libraries to the public!


    • I’m so glad you enjoyed the post and found it useful! Thank you for sharing the article on library promotion practices. Library marketing is such a huge topic – I didn’t even begin to scratch the surface. In particular, I enjoyed the refresher on the Five Laws of Library Science. “Every book its reader” parallels what I was trying to get across in “meeting people in the moment.” Connecting the right library products/services with the persons that need them most is the key to creating users and cultivating advocates.
      – Stephanie


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